Looking at it more better -
Now that your organisation owns a website of its own and is more known among the target group, it is high time that you own a better looking website or your website is groomed with a new look. Search engine Optimisation (SEO) is what will serve you the best. The process of enhancing the visibility of a website or web page in search engines via the unpaid or natural search results is known as Search engine Optimisation.
Being technically smart, Search Engine Optimization, (SEO) has become a crucial parameter for every website owner. Some crucial technical aspects of SEO are keywords, Meta tags, Image Alt tags, title tags, texts. Based on your website contents, you’ve to do proper keyword research. Selecting few and important keywords can boost your rankings on search engine pages. Meta tags provide crucial information to your customer about what exactly your website is all about.
As suggested by the name, an Internet search engine is an information retrieval system, which helps us find information on the World Wide Web. World Wide Web is the universe of information where this information is accessible on the network. It facilitates global sharing of information. But WWW is seen as an unstructured database. It is exponentially growing to become enormous store of information.