Integrity Fitness — Paul’s Boot Camp - www.integrityfitness.ca
Since 1996, Paul has successfully trained thousands of clients, accumulating an entire spectrum of experience in the field of boot camps, functional fitness and weight loss. Over the course of 12 years, Paul has single-handedly managed over 6,000 boot camp classes.
The web presence for this brand had to invoke the same intensity. We started by using a black-and-yellow colour scheme that spills into the flash gallery animations and the homepage banner animations and effects. Playing on the topic of fitness, we created a clipboard note area dedicated to the latest news postings. There is also a section dedicated to star client success stories that show credibility and results.
Case Study - Integrity Fitness — Paul’s Boot Camp
Clear communication with your client is vital to keeping them up-to-date. To relay key information to users, we created “The 411 on PBC” section, which serves as a place to show text-heavy updates. Updates that need utmost visibility appear in a note box that appears on every page. The “Peel Promo” ad, as well as the “Monthly Promo” spot in the sidebar, are both used to showcase current promotions.
